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1 High Street, Botley, Hants, SO30 2EA, United Kingdom

Get the right bra - at Hidden Agenda

Hidden Agenda Lingerie: expert bra fitting, whatever your size and shape

Recent research shows that around 80% of women are wearing the wrong size bra. This can result in problems like the ‘quadraboob’ – where the bra is too tight, causing ‘overspill’ and the impression of four boobs – and the ‘high rider’ – where a bra is too loose, resulting in the back strap riding up too high.

Many women – celebrities included – spoil great outfits by wearing badly fitting lingerie. So what stops us getting a proper bra fitting?

It might be embarrassment, or perhaps we think we can tell what fits just by trying on a selection of bras in a High Street store’s changing room. Some women stick rigidly to the same size bra year in, year out – through weight gain or loss, pregnancy, or ageing – all of which can affect bra size.


Bra fitting is a specialist service not always carried out by properly trained staff – so it’s important if you DO decide to get fitted, to check that the staff really know what they’re talking about.

Hidden Agenda opened on Botley High Street in 2007 and they stock beautiful designer lingerie and swimwear which is expertly fitted for every customer, whatever her shape and size. No overspill or jutting ‘sideboobs’ here! They’re also experienced at fitting mastectomy bras and maternity bras.

A visit to their shop offers a complete alternative to the High Street, with beautifully made underwear that you don't see elsewhere. Customers come from the Southampton area all over Hampshire but also order from further afield online.
Brands include Fantasie, Freya, Marie Jo and Lise Charmel. Whatever your size they will make sure your bra is a fabulous fit. “Lingerie is the foundation, quite literally, of looking fantastic,” they say.


“Lingerie is more than pure aesthetic pleasure and can do more for your body than you think. It supports your bust, improves your figure, and it can emphasize your body's strong points. With the right lingerie, you feel beautiful, bursting with confidence.

“So why is it finding an amazing bra is like finding great jeans…almost impossible? Hidden Agenda Lingerie is the answer as in our store, we are trained to focus on getting your bra to fit perfectly. For every kind of woman, the right lingerie exists to do her body justice. Let yourself be screened by an experienced lingerie stylist to find it.”

Hidden Agenda recommend a personal fitting session with their friendly, experienced staff for every new customer; however, they do share bra-fitting guidelines on their website for those customers wishing to order online.

Hidden Agenda lingerie is at 1 High Street, Botley, Southampton SO30 2EA. Luxury lingerie and swimwear. Open Monday to Saturday 10am to 4.30pm. Tel: 01489 799996. www.hiddenagendalingerie.co.uk, email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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